Where Silence Becomes Form

Flitzroy London was born from a single conviction:
That the most powerful spaces speak without noise.

Founded by Armaan Siddiqui, Flitzroy is not simply a furniture brand—it is a design philosophy. A belief in restraint, proportion, and permanence. A response to a world that moves too fast and says too much.

Each piece is made to outlast seasons.
To feel at home across cultures.
And to hold the stillness of time itself.

With British structure and Indian soul, Flitzroy crafts legacy through material.
Because when you live with intention, even your table becomes a temple.

A Note from Armaan

I created Flitzroy not to impress, but to preserve.
Not to shout, but to shape.

Design, to me, is spiritual—it reflects what we value, how we live, and what we leave behind.

In a world of short-lived things, I wanted to build what would last.
Not just furniture, but a way of living rooted in clarity, stillness, and soul.

Flitzroy is my offering.

One day, it will become my sons’ legacy.

But today, it lives in the homes of those who understand beauty without noise.

— Armaan Siddiqui

The Flitzroy Contract

We believe in:

Restraint, not reduction

Legacy, not trend

Sacred materials, not disposable objects

Silence, as the loudest luxury of all

Everything we create is meant to age with grace.
To echo through generations.
And to remind you of what it means to come home—to stillness, to substance, to self.

It now belongs to those who understand it